Feb. 12, 2010

BOSTON, MA - The University of Massachusetts Boston will promote cancer awareness for the second straight weekend through the national "Pink at the Rink" campaign during its men's ice hockey games on Friday, February 12.

The men's ice hockey team will take on nationally-ranked number nine Middlebury College at 7:00 p.m. in the Clark Athletic Center Rink on the campus of UMass Boston as part of the "Pink at the Rink" event.

UMass Boston athletics will promote cancer awareness in a variety of ways. The men's ice hockey players will be wearing pink laces on their skates and pink tape on their sticks.

The game programs will be printed on pink paper and fans, coaches and administrators will be encouraged to wear pink attire as well. Statistics and information on cancer provided by the Massachusetts affiliate of Susan G. Komen for the Cure and Dana-Farber/Harvard Cancer Center will be made available at the game to educate fans about the dreaded disease and the ongoing fight to end its ongoing threat.

Any funds raised will go toward a charity or organization to help in the fight against cancer.

The UMass Boston women's ice hockey team held a similar event on February 6 and raised nearly \$1,500 in the battle against breast cancer.

"The Massachusetts affiliate of Susan G. Komen for the Cure and Dana-Farber/Harvard Cancer Center is pleased to partner with UMass Boston and their "Pink at the Rink" events to continue to bring more awareness to the UMass community and their constituents in the commonwealth around breast health," said Karen Burns, Deputy Associate Director of the Initiative to Eliminate Cancer Disparities for the Dana-Farber/Harvard Cancer Center. "Through efforts like these we can enhance our focus to promote preventive screening and continue to build key partnerships with key academic institutions."

The successful "Pink at the Rink" initiative, developed by ECAC Hockey and the American Cancer Society, will enter its third season of activity. The program was expanded last year to include all ECAC Hockey men's teams as well. The variation of the "Coaches vs. Cancer" is a program originally founded by the American Cancer Society and National Association of Basketball Coaches. This season's program will also expand to include "Hockey Coaches Care", which is an organization committed to helping members of the amateur hockey community in times of need, as well as organizations within the amateur hockey community that seek to serve the best interests of its members. The program will provide critical outreach, while raising funds in support of the American Cancer Society's lifesaving cancer research, education, advocacy, and community service efforts.