UMASS BOSTON TO PROMOTE CANCER AWARENESS WITH "PINK AT THE RINK" EVENT

Feb. 18, 2009

BOSTON, MA - The University of Massachusetts Boston will promote Cancer awareness through the national "Pink at the Rink" campaign during its women's and men's ice hockey games on Friday, February 20.

The women's ice hockey team will take on New England College at 4:00 p.m., followed by the men's ice hockey team playing Tufts University at 7:00 p.m. as part of the "Pink at the Rink" event. UMass Boston athletics will promote cancer awareness in a variety of ways. The women's ice hockey players will be wearing pink jerseys, laces on their skates and pink tape on their sticks. Statistics and information on cancer provided by the Dana Farber Cancer Institute will be announced throughout the games to educate fans about the dreaded disease and the ongoing fight to end its ongoing threat.

The UMass Boston athletic department will donate 50% of money raised through a 50/50 raffle to Cancer research and fans will also be encouraged to enter into a "Chuck a Puck" contest for \$1 per chance to win a pair of tickets to see a game of the first place Boston Bruins. All proceeds from the "Chuck a Puck" contest will be donated to breast cancer research. The game programs will be printed on pink paper and fans, coaches and administrators will be encouraged to wear pink attire as well.

The successful "Pink at the Rink" initiative, developed by ECAC Hockey and the American Cancer Society, will enter its second season of activity and began in February of 2009. This season's program has been expanded to include all ECAC Hockey men's teams as well. The variation of the "Coaches vs. Cancer" is a program originally founded by the American Cancer Society and National Association of Basketball Coaches. This season's program will also expand to include "Hockey Coaches Care", which is an organization committed to helping members of the amateur hockey community in times of need, as well as organizations within the amateur hockey community that seek to serve the best interests of its members. The program will provide critical outreach, while raising funds in support of the American Cancer Society's lifesaving cancer research, education, advocacy, and community service efforts.