Feb. 11, 2009

BOSTON, MA - The University of Massachusetts Boston will promote Cancer awareness through the national "Pink Zone" campaign during its basketball games on February 12 and 14.

Boston athletics will promote cancer awareness in a variety of ways. Statistics and information on cancer provided by the American Cancer Society will be announced throughout the games and be made available to those attending to educate fans about the dreaded disease and the ongoing fight to end its ongoing threat.

The women's basketball team will host Suffolk University on Thursday, February 12 at 5:30 p.m. and Plymouth State University on Saturday, January 14 at 1:00 p.m. at the Clark Athletic Center on the campus of UMass Boston. The men's basketball team will also take on Plymouth State on February 14 at 3:00 p.m. as part of the "Pink Zone" event. The teams will also don pink laces on their sneakers and pink headbands from New Balance, donated by Boston Team Sports, to show support for the cause of fighting cancer. The game programs will be printed on pink paper and fans, coaches and administrators will be encouraged to wear pink attire as well. A pair of tickets to a World Champion Boston Celtics game will be raffled off at both women's games to fans who donate for breast cancer research. The proceeds will be donated by UMass Boston Athletics to breast cancer research.

The "Pink Zone" campaign originated at the NCAA level with the Women's College Basketball Association under the original name of "Think Pink". The "Pink Zone" initiative is a global, unified effort for the WBCA's nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The WBCA began "Think Pink" in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year of the WBCA's "Think Pink" a success and over 1,100 institutions participated last year, reaching over 830,000 fans and raised over \$930,000 for breast cancer awareness and research. The week set aside for this year's initiative is February 13-22, however many teams are participating outside of that window due to scheduling conflicts.